Chopard

Magazine concept, editorial guidelines and a first edition.
Content Overview

1/ Editorial: Star Editor

2/ Lead Article: Bright Lights Beautiful City

3/ Must Have: Maggie Cheung's favourite Chopard

4/ Service: Highlighting customisation or another exclusive Chopard service

5/ Exclusive Pieces: Highlighting limited series, with an opportunity to order

6/ Secondary Article(s): Spotlight On



Editorial Concept

Secondary articles are composed of a SUBJECT combined with an APPROACH from the lists below.


SUBJECTS

- The Arts (cinema, music, theatre)

- Sports

- Food and Drink

- Costly, precious materials

- Venues (restaurant, theatre, nightclub, historical building or institution)


APPROACHES

Link the following themes to a present-day event and finish with an exclusive offer for Exposure readers.

- Unusual, individual beauty, especially in the details.

- An anecdote, tinged with glamour.

- High-class tradition, etiquette.

- Uncovering a secret. It reveals taste, artfulness and style.

- The meeting of respectable craftmanship with artful daring.


EXAMPLES

1/ Subject: Food and drink. Approach: The meeting of respectable craftmanship with artful daring.

We meet a five-star chef who reveals his traditional training and how he has liberated his cooking style with artful daring. Link this to a present-day event, such as the opening of his new restaurant. Finish with an offer to Exposure readers.

2/ Subject: Sports. Approach: High-class tradition, etiquette.

We discover the gentlemanly traditions, the ancient etiquette behind the sport of Polo. Link this to a present-day event, such as the opening of the Polo season. Finish with an offer to Exposure readers to attend.

3/ Subject: The Arts. Approach: Unusual, individual beauty, especially in the details.

An artist's glamorous hidden home. Link this to the release of a book about artists' homes. Finish with an offer to Exposure readers to attend the book launch party.

4/ Subject: Venue. Approach: An anecdote, tinged with glamour.

The story of a 1950s glamorous nightclub's high-class scandal. Link this to a present-day event, such as the re-opening of the club. Finish with an offer to Exposure readers.

5/ Subject: Costly, precious materials. Approach: Unusual, individual beauty, especially in the details.

Exposé of the glamorous and legendary history of a special ingredient. Link to a new range now using the ingredient. Finish with an offer to Exposure readers, the opening of this series. (See full attached article.)

Sample Copy

Lights, Camera, Action

Maggie Cheung's Hong Kong


Everything you've heard about Hong Kong is true. It’s a glitzy, glamorous, seedy, hard, thriving concrete jungle with just about anything you could want or imagine. It's a movie-maker's dream city. I'm going to let you into the Hong Kong of the scenario writers, the directors and the actresses.


VISITING THE SHAW STUDIOS

The Metropolis of Film

The seeds of this legendary Chinese film empire were sown in Shanghai in the 1920’s by six enterprising brothers. Taking root in then British Hong Kong in 1958 with the construction of the largest privately-owned film studio in the world at the time, the Shaw Brothers produced one thousand films, many of them now Chinese cinema classics.

READ MORE


MEETING WITH MR WONG

Interview with Wong Kar Wei

Listed at number three in Sight & Sound's Top Ten Modern Directors, Wong is a true personality and an inspiration to those he's worked with. His films are highly stylized and visually unique but above all, he's a great storyteller.

WATCH THE INTERVIEW


MOBILE CITIES

All the SPARKE city guides at your fingertips, updated automatically with new venues, hotels, restaurants and the cities' hidden gems. Of course all with GPS navigation.

FREE DOWNLOAD



2017 Copyright Catherine Phillips