Dramatic teaser subject lines. Immersive gamified story scenarios. Our emails commonly led on to a landing page that extended the story. This series of around 25 emails achieved 23% click-through rates (norm is 3%) and won a Brand Content award.
The email brief: "Collect missing data (full name, age, location)"
Dino Rex must destroy the Evil Emperor Zurg. The user, addressed personally, plays a free Toy Story themed space-invaders game online with a guaranteed free prize (a printable Dino Rex paper toy, which we also created). After completing the retro-style game, the user must supply full name, age and location to download reward.
The email brief: "Special Offer"
Watch out here it comes!
It's round, it's pink, it's full of savings. There's a chunky offer flying your way, if you can catch it in time! Plus more deals all snugly tucked in right here.
The email brief: "New Attractions"
Beep Beep Beep…
New sectors discovered at Disneyland, space-time dimension of ever-increasingness. Visors down for an entire new zone of giant-sized rides. Reconnaisance mission priority urgent.
The email brief: "Visit Again"
The email brief: "Season Closing"
The email brief: "Book Ahead, or Book Last Minute"
The email brief: "No Clicks in Previous Emails"