Dramatic teaser subject lines. Immersive gamified story scenarios. Our emails often led on to a landing page that extended the story. This series of around 25 emails achieved 23% click-through rates (up 20%) and won a Brand Content award.
The brief: "Collect missing data (full name, age, location)"
Creative solution: Free Toy Story themed space-invaders game online with a guaranteed free prize (a printable Dino Rex paper toy, which we also created). After completing the retro-style game, the user must supply full name, age and location to download reward.
The brief: "Special Offer"
The brief: "New Attractions"
The brief: "Visit Again"
The brief: "Season Closing"
The brief: "Book Ahead, or Book Last Minute"
The brief: "No Clicks in Previous Emails"