Nestea

Pitch win for this digital campaign to introduce Nestea to the UK Market
Concept

We infiltrated search results on eBay, FaceBook and more, with incongruous and bizarre results. Strapline: The start of something different.

This imposter link takes you to a site where users sell off segments of their life, as in ‘I’m selling off Saturday’.

Bid for this 'life pimp’ and if you win, you're off to take the person's place for that period of time.

I liked the idea of auctioning off something never before sold on eBay or Amazon. Being you for a couple of hours is practically worthless to you, but a priceless adventure to someone with a different life.



2017 Copyright Catherine Phillips