Nissan SmartPerso

The Nissan Micra, Qashqai and X-Trail each get 11 new websites: 1 for each of 11 customer profiles.

Sample of copy from the Qashqai "emotional discoverer" profile

HOMEPAGE:

Crossover of form and function

Crossover of daring and dependability

Crossover of power and purpose

New Nissan Qashqai

Ultimate urban crossover

Features that drive the performance

Experience an upgrade in your comfort. Every detail designed for performance, from electronically adjustable, monoform leather seats to Bose premium surround sound and full connectivity with your smartphone.

PRODUCT OVERVIEW PAGE:

Intelligent design

New Nissan Qashkai

Smart and sophisticated, the ultimate urban crossover is city driving at its best.

Premium performance in a sophisticated design

Every detail of the Nissan Qashqai is designed and finished to a premium specification. From dual climate control, to the advanced intuitive drive-assist display. Why not fall in love with it?

DESIGN PAGE:

Bold new design

Bravery meets beauty

Sleek and sporty, the Qashqai is refined in both performance and design. Premium seats, a panoramic glass roof and so much more, all fine tuned to perfection.

Premium comfort in the details