Wonderbra Full Effect

Digital Campaign: website, social media, game, magazine

Website Copy

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Homepage

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// rolling text //

Ready for more than a push up the ladder of life? Want a boost, a bounce up, a Full Effect buzz-machine fruity, juicy jump up?

// over the big button // FULL EFFECT MACHINE

GET YOUR FULL EFFECT ON!

// animation when user presses button //

FULL EFFECT ON

// flashes // LOADING // flashes //

// loading bar: words flash up as machine loads //

pink cake

lipgloss

extra sweetener

bangles

don't care who's looking

gold stillettos

fizzy pop

80s eyeshadow

// flashes // YOU'RE LOADED // flashes //

All Systems Go

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Navigation Bar / Boost-A-Matic machine copy

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VIRTUAL FULL EFFECT

// rollover // Digitally enhance your boobs live on your webcam

FACEBOOK HOPPER

// rollover // There's something different about her Facebook status...

UPLIFTED LIVING

// rollover // See what happens when you Full Effect your life?

FULL EFFECT BRA

// rollover // 2 Sizes Up with this Gel-Air Push-Up that's Lighter, Fuller, Sexier

FULL EFFECT IN MOTION

The ads, the girls, the life. See it in action

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Product Page

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You know it's a good day when your Full Effect comes out of the lingerie drawer. It's a sign that your mood is UP.

2 SIZES UP PUSH-UP

Boosts you by 2 full cup sizes and pushes you up

EXTRA LIGHT

Gel + Air pad in a foam cup, only 80 grammes

FULLER

Fan-shaped pad enhances from every angle

SEXIER

Rounded and realistic boosted shape

COMFORTABLE

Smooth cup with even weight distribution

INVISIBLE

Natural-looking and invisible under clothes

The details

Style number: 8144

Sizes: 32-36 A, 32-38 B C, 30-38 D

Colours: Black, Skin

Price: ₤28

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Webcam Simulator Page

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First time ever in special effects history – digitally enhance your boobs live on your webcam! We knew technology would be good for something and here is that thing.

You'll need a printer, your webcam ...and to lock your bedroom door.

// flashing // SIMULATOR // flashing //

4. (Hit this button) for the targets you'll need to print out

3. Stick R to your right asset and L to your left, over your clothes is great

2. Click here to authorise your webcam

1. Go girl go

// buttons // - / +

// camera button, no copy //

Social Media

FB-Twitter

'- - - has the Full Effect. Double-up your assets with augmented reality and your webcam. Never has technology served us so well. www.wonderbra/fulleffect'

Email your girl friends

Subject: Get the Full Effect

Body: (editable) Double-up your assets with augmented reality and your webcam. Never has technology served us so well. www.wonderbra/fulleffect'

How to Use

You're a Full Effect girl and you wanna have fun.

THE RULES

1. Engage your Full Effect by passing arms through the loops of your Full Effect bra, hooking securely at the back and lifting your assets comfortably inside the cups.

2. Prance about a bit to test (Full Effect may otherwise not engage correctly). Shaking the shoulders while looking in the mirror works well; leaning forward slightly and giggling, also effective.

Game

FULL EFFECT ACTIVATORS

1 point

- Any form of skipping, any location

- Falling over, giggling, getting up, falling over

2 points

- Talk out loud to objects. 'What's that Mr Mirror, fabulous you say?'

- Get creative with a biro and draw a big heart somewhere on yourself

3 points

- Every time you stand up, sit down again and say 'oops, forgot my fabulousness' then stand up and walk off

- Write FULL EFFECT on a bit of paper and stick it to the mirror, then every morning put a tick beside the word

Magazine

FULL EFFECT YOUR WORLD

SEROTONIN

'Serotonin makes more serotonin', is what we say. Maybe biochemists say other things, like 'I love to keep biros in my breast pocket', but what we're saying is not that, it's 'serotonin makes more serotonin'. When you start out invincible, you just draw more invincibility to you. It's not called a Wonderbra for nothing.

STYLE 3D

Boost babes have a way of life. We say if it's worth doing, it's worth boosting. We plump our lips, we up the calories on our mascara, we go big on sunglasses and we have been known to roll our hair or even, and here's a statement, to blow-dry it upside-down. Yeah, 80s style. Because if once is good, twice is better.

SLIPPY

Keep moving. When you're a boost-a-holic you're always onto your next boost. You talk to everyone, you call people you only just met (works best with gals as men can be plain annoying in this department), you're saying 'I'll walk down with you' when you don't know the person. Then you don't hang around, you slip right off. Because you're on the move, in the groove and change is the spice of your life.

STARS

Boost-a-holics need to know - everything. That means, who's doing what, where, when and what for. Once in there is no out, you're hooked on the soap opera of the world and that includes everyone around you, in the media, in politics. And a great way to check people out is to get up and current on their horoscope. Who'd have thought that Mr X of the House of Lords did that thing because he's a Virgo? Only you!

SO WHAT?

When you know you are cherries on toast, everything goes your way. You are the only person you depend on to get your BOOST ON and nothing and no-one can de-boost a boost lady. Tell yourself, write it down, wriggle your Full Effect on and think, 'So what?' That is the attitude of winners. Boost your number one (you) and the world is your best boost friend. Because if you're sure of yourself, things will go your way.



2017 Copyright Catherine Phillips